Make IP Generate IP (Story as a CONTAINER and How our 1st Show Works!)
“Make your story a container for other people’s stories.” That’s me quoting myself with my go to advice to any Hollywood screenwriter to help them prepare for the future of film & TV. Now, after intense months of post production (and staying up for 22 hours straight this past Sunday to Monday) I can finally show you how I’ve applied that sentiment.
In the spirit of continuing to build my tech media company in public (#buildinpublic), I’m sharing a major milestone with you: the biggest asset for ReelwUrld’s first show made by a global community on our cinematic social network.
The asset is a video that answers the question “where’s the show?” asked to me by both Techstars Rising Stars and Pharrell’s Black Ambition Prize when ReelwUrld was a finalist in each for a $1M investment last year. What they were really asking was “where’s the end product of ReelwUrld’s system as a final movie or show made with a community?”
The video, called Justice For Hire: The Story So Far…, summarizes the narrative of ReelwUrld’s first show produced through our app by showing footage from people across the world that tells a cohesive and epic story with hundreds of completely original characters created by our users.
We’ve turned a linear story based on a comic series into an interactive experience where EVERYONE’S STORY MATTERS.
Story as a container for other stories.
Here’s what it looks like in the big video:
This video story summary is key for the next steps of our company for both B2B and B2C, and here’s why:
B2B
- It demonstrates that we’ve turned an IP into an IP-generating machine and can repeat this process for any franchise IP.
- It highlights key fandom demographics that are participating on our app which allows for refined targeting.
- Video will be used to secure more partnerships that offer value to our user base.
B2C
- Informs our audience of the scope of the stories that can be told on our app (i.e. our app is a cinematic universe).
- Invites users to contribute their character and story wherever they would like within the show’s narrative timeline.
- Highlights the value of our live community events at Comic Cons and film festivals where the larger group scenes were created while using our app.
Now, take all of the business strategy jargon and cool action video editing I just shared and put it aside for a moment.
ReelwUrld is about saving the world by helping people transform themselves through story and character development.
To that point, here’s a 1min short of highlights from VC Andy Russell interviewing me. He talks about the scale of the problem ReelwUrld is solving, its importance for humanity, and why we’re investible. You can watch the full interview here as well.
If you like our first show, remember you can have more fun being a part of it from JusticeForHire.com.
If you want to help build the future of film & TV through our cinematic social network, feel free to reach out to me directly with any thoughts, questions, or ideas.
Thanks for following my journey.
With Heart,
Jan L.
